Case study: Canon Australia - Stay Sharp

On the release of the new firmware for there R5 line of cameras that included Face Recognition, Canon approached for an idea to showcase the new update to its customers. Upon testing the equipment we noticed it was possible to record the viewfinder with all the in camera display and from that point the idea was simple. Create a short film showcasing the face recognition in action, straight from camera. Simple is often best and coupled with a stills campaign, all shot entirely on the R5 itself, Canon Australia launched the firmware into the market on a high.