Case study: SURFING WORLD Issue #423 launch
When approached to create a social output for the launch of Surfing Worlds 423 issue featuring the legendary Mark ‘Occy’ Ochilupo, our initial plan was to take the magazine and shoot it stop motion trying pages and diving into the content. Unfortunately, that plan was squashed with the fact that they needed the assets before any lead copies arrived from the printers. So another plan was made, to animate the digital versions of the pages and lift elements to add some energy and pace to the edits. The result was worth it and the traction reported by the directors of the magazine was well above expected.